Gen Z Is Going Analogue: Why Alarm Clocks, CDs and Paper Books Are Back
Gen Z is buying alarm clocks, carrying analog bags and choosing books, CDs and other screen-free things. Here's why old-school is feeling new again, plus retro gift ideas from Danna Bananas.
Apparently, the newest way for Gen Z to rebel against technology is to buy an alarm clock. Somewhere, a clock radio from 1987 is feeling very smug.
I recently caught a morning-show segment about young people choosing alarm clocks, paper books, wired headphones and other things that do not require an app.
This does not mean Gen Z has abandoned its phones. It means people are looking for small ways to stop every part of the day from starting with one.
What Is an “Analog Bag”?
An “analog bag” is a tote filled with screen-free things such as a book, journal, sketchpad, Etch A Sketch notebook, Fowl Language jigsaw puzzle or deck of cards.
Instead of reaching for a phone while waiting for an appointment or riding the train, you reach into the bag.
It is basically boredom preparedness, 1990s style.
In 2024, Global News reported on Gen Z’s growing interest in vinyl records, CDs, flip phones and standalone cameras. For a generation surrounded by screens, physical objects can feel surprisingly new.
If vinyl nostalgia is more your speed, our Greatest Hits Vinyl Record Socks give it a funny twist.
Why Retro Gifts Fit the Moment
A CD has artwork. A notebook can be filled. A game such as the Pickles Quick-Action Party Game brings people to the same table. None of them sends notifications halfway through dinner.
That helps explain why retro gifts are connecting with shoppers again. People who remember the 80s and 90s get a little nostalgia, while younger people get something tactile and screen-free.
Danna Bananas has been selling funny gifts in Canada since 2006, and we have always had a soft spot for retro finds that look as though they time-travelled here from another decade.
From an 80s and 90s trivia game to funny mugs, these are gifts people can enjoy without downloading anything first.
Screen-Free Christmas Gifts
When Christmas shopping begins, this trend could make finding the right gift a little easier.
Retro games, notebooks, mugs and other screen-free gifts can work as Christmas gifts for Gen Z, nostalgic treats for older family members or funny stocking stuffers for anyone tired of staring at a screen.
Cheers to my Gen ZED 🍁 Nephew!
Shopping for funny gifts in Toronto or elsewhere in Canada? Explore our Retro Gifts collection for 80s and 90s gifts, nostalgic games, screen-free fun and funny stocking stuffers. Orders ship from Pickering, Ontario, to Toronto, the GTA and across Canada.
