How Curiosity Saved the Cat (And Brewed Some Brilliant Ideas)
We’ve all heard that "curiosity killed the cat," but the real story is how curiosity keeps saving the cat every day. That irresistible urge to ask "Why?" and "What if?" is what transforms ordinary moments into extraordinary breakthroughs... in science, in business, and even in your teacup.
Why Curiosity is the Ultimate Superpower
Our brains are wired to love the chase more than the catch. Neuroscience shows we get dopamine hits not when we find answers, but when we’re close to discovering something new. That’s why curiosity fuels:
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Innovation (Questioning the "normal" way of doing things)
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Creativity (Mixing ideas that shouldn’t go together)
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Business Magic (Spotting opportunities hidden in plain sight)
When Curiosity Meets Commerce: Canadian Edition
Some of Canada’s most impactful businesses began with someone refusing to accept the status quo:
1. "Why Should E-Commerce Be So Hard?" (Shopify)
When Tobias Lütke struggled to sell snowboards online in 2006, he didn’t just complain... he built Shopify. Today, it empowers millions of small businesses to turn "What if?" into "Here’s how!"
Tea Time Can Be Playful: "Why Shouldn’t Business Make You Smile and Laugh?" Said, (Danna Bananas)
At Danna Bananas, we fell for the Kittea Infuser because it embodies everything we love:
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Curiosity ("How does that cat even steep?!")
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Joy (That moment when someone spots it in your mug)
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Personality (Because why shouldn’t your tea accessories spark conversations?)
It’s proof that the best products don’t just solve problems... they delight your inner child while making great tea.
Your Turn: What’s Your "What If?" Moment?
The next big idea could start with you wondering:
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"What if we tried this… but made it fun?"
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"Why does this have to be so complicated?"
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"How could I turn [ordinary thing] into a moment of joy?"
Whether you’re building the next Shopify or just brewing tea, remember: Curiosity isn’t just for geniuses... it’s for anyone willing to look at the world a little differently.
Stay curious. Stay brewing. 😉
(P.S. Need a dose of playful inspiration? Meet your new favorite tea companion.)
Inspired by Cynthia Vejar
