Rethinking Valentine’s Day
Valentine’s Day celebrations this year are bound to look different than they would have in pre-pandemic days. There’ll be fewer restaurant dates, for one, and likely fewer kisses and physical touches exchanged, too. Although vaccines for COVID-19 are here, it will still be a while yet before they’re accessible to the general public, so retailers will need extra creativity in merchandising Valentine’s Day gifts.
In a recent blog, retailer Carol Schroeder shared: “None of us knew when Valentine’s Day 2020 ended that even a handshake would soon be considered dangerous, and that many people would come to suffer through months of isolation from those they love. So we’ve decided that, for our store, Valentine’s Day 2021 will focus on the idea of sending a hug to friends and family.”